This instrumental ballad absolutely entrances. Minimal and fluid, Fly, is a great fit for an ad hyping the unknown. The NBA found some amazing music this year: Fly by Ludovico Einaudi.
Ludovico Einaudi is originally from Turin, Italy. As a classical composer and pianist he has produced ten classical (mainly piano) albums since 1996. Interesting fact: his grandfather, Luigi, was the President of the Italian Republic.
The song Fly is from his 2007 album Divenire.
Learn more about Ludovico Einaudi
NOTE : not sure why NBA.com pulled the LeBron version, but they did…Kobe has graciously taken his place.