NBA Finals – Fly, Ludovico Einaudi

This instrumental ballad is mesmerizing.  Minimal and fluid, Fly, is a great fit for an ad hyping the unknown.  And Kobe Bryant is the perfect subject. The NBA found some amazing music this year: Fly by Ludovico Einaudi.

Ludovico Einaudi is originally from Turin, Italy.  As a classical composer and pianist he has produced ten classical (mainly piano) albums since 1996.  Interesting fact: his grandfather, Luigi, was the President of the Italian Republic.

The song Fly is from his 2007 album Divenire.

Learn more about Ludovico Einaudi

NOTE : not sure why pulled the LeBron version, but they did…Kobe has graciously taken his place.