Levi’s – It Must Be Love, Madness

In this Levi’s commercial the expected “love story” isn’t quite what the audience gets. It Must Be Love helps set up the humorous ending.

From North London, England, Madness is best known for a number of songs released in the 80s. It Must Be Love is actually a remake of Labi Siffre’s 1971 version. Find out what’s new with Madness at madness.co.uk.

Get It Must Be Love on Madness - Madness: Ultimate Collection - It Must Be Love

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